EBook: How to Develop and Present your Photos
and Artwork in Professional PDF Portfolios

Fr: Greg R. Welch, Publisher
Author of PDF PORTFOLIO SUCCESS
Owner of Welch Publishing LLC

Over this past decade, I’ve developed and published two print magazines, as well as various playbills and program guides for several arts communities.  Many of these types of publications require countless reviews of artist’s portfolio submissions within very strict production deadlines.  It is through these experiences that I became increasingly aware of a need for online portfolio services.

As you may know, Adobe Reader is widely considered the standard for electronic document delivery and publishing and there is simply no other web-based file format that is more “rich media friendly.”  When I realized this notion, I immediately began using PDF for many of my expensive print marketing materials such as; media kits, postcards, etc.  In additional to the time saved from utilizing PDF, the financial benefits were the spark that I needed to launch my PDF portfolio services for creative professionals in 2006.  Since then, I’ve had the pleasure of working on the PDF portfolios of amazing artists in various media such as, painting, sculpture, illustration, music, makeup, modeling, and of course photography.

I now have over one hundred PDF portfolios in my own portfolio which has led me to the decision to write and publish this eBook; PDF PORTFOLIO SUCCESS.  This publication is an outline of my actual workflow and will serve as a great reference piece whether you are designing your portfolio pages yourself or outsourcing them.  There any many short insights and tips that will not only save you time, but offer a professional perspective.  Not to mention, I’ve included some of my best cover and photo design templates for reference.

My hope is that this eBook will offer some guidance for those up and coming artists who want to create, manage, and market their own PDF portfolios.